- John W. DeSpirito – CEO, iSafeTECH

Let’s face it, the Web is a pot of soup containing products, services, movies, music, marketing, news and a plethora of sometimes helpful ideas.  Oh yeah,  and it was created for the communication of information.

With billions and billions of websites, read this to get a neat fact, the typical user could get immersed into a sea of nonesense while looking for something as simple as a cure for a wart.  I am not being sarcastic as we all know that the Web has evolved into a marketplace of commerce piggybacked on information that could save someone from insanity.

As the genius’ behind Google have illustrated to the world, online advertising has taken us to the next level of making money without really working for it.  How, why or what is it that companies will pay thousands of dollars for a page impressions when most people will not bother clicking through but the ads post in the hopes someone cares.  An interesting article posted today, in fact just as I was writing this, states that false ads are appearing on sites not relevant or pose false claims to what you may need information about.  Please check out the article at Chicago’s ABC News site.

Internet developers today are pioneers for the future of communication.  I mean mass communication to millions.  We have seen by example recently, in the past few weeks, hundred year old news paper firms are laying off and even shutting down presses.  I have not read a news paper in years and come to think of it why would I.  I come to work each morning and first read Drudge then move on to some local news sites and then, keeping my suspense building, keep Drudge open in a tab hoping for the emergency light image to show up for some breaking news.

How does this relate to my website, you may ask yourself as I keep leading you on.  The Web can be factual, but beware of the author.  Authors could be a ten year child writing a medical journal blog on the cure for the common cold.   Your content you find on a website may or may not be what your looking for but will lead you into a maze of information that will soon lead you guessing.  Both personal and commercial, both medical and spiritual websites are in abundance to us finding information we need.  But, to the savy “Web surfers”, “Googlers” out there we are becoming smart and beginning to create a trained eye on bad content.

I feel in the near future, we will see an advent of relevancy online.  Websites that contain facts, sound services and products and even real medical advice from real doctors.  I am hoping and praying that the information overload does not come first, which may mean we will all being content driven machines with ad banners on our backs.

Let’s all try to be responsible content creators and not teach our future generations that we are, well, dumb.